JÖNKÖPING | Sweden – October 2024 – Coloreel International AB, a leading innovator in instant thread-dyeing technology for embroidery, has announced the resumption of its operations under new ownership. Coloreel filed for bankruptcy earlier this year.
Following a temporary pause due to the previous owner’s bankruptcy in July 2024, Coloreel International is now poised to continue its mission of revolutionizing the embroidery industry. The company’s core technology enables the instant dyeing of thread on-demand, providing unparalleled flexibility and creativity in garment decoration.
Key Highlights:
- New Ownership: Coloreel is now under new ownership, with a focus on streamlining operations and driving innovation.
- Resumed Operations: The company has resumed operations and is ready to take orders.
- Innovative Technology: Coloreel’s instant thread-dyeing technology enables on-demand color customization, reducing waste and enhancing sustainability.
- Global Reach: The technology has been distributed to over 20 countries, including the UK, through partnerships with leading distributors.
“We are excited to announce the resurgence of Coloreel International,” said CEO John Ladow at Coloreel International. “With our innovative technology and dedicated team, we are committed to delivering exceptional solutions to our customers and driving the future of embroidery.”
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