TOKYO, Japan – November 2023 –Brother Industries, Ltd. announces the development of the WF1-L640 Latex Wide-Format Printer, a cutting-edge addition to its product lineup designed for applications such as outdoor advertisements, posters, and interior decorations. The company is set to showcase examples of the printed products in anticipation of the printer’s future release.
In alignment with its strategic vision for FY2030 outlined in the Brother Group Vision “At Your Side 2030,” Brother has prioritized the expansion of its industrial sector. The medium-term business strategy, CS B2024, is a key initiative that aims to cultivate a future business portfolio by advancing printing technology, with inkjet at its core, and broadening the scope of applications by FY2024.
The WF1-L640 marks a significant milestone as Brother ventures into a new business area, leveraging its ink and printhead technology honed through the development of fabric printers. This latex wide-format printer is tailored for signs and displays, aligning with the company’s commitment to innovation and meeting evolving market demands.
Key Features of the WF1-L640:
- Latex ink for a diverse color range and rich expressiveness
- High weather resistance for outdoor advertisements
- Water-based ink, ensuring environmental friendliness and safety for various settings such as restaurants, educational institutions, and medical facilities
Brother is actively considering participation in FESPA, an upcoming exhibition for the screen printing and digital printing industries. The company aims to raise awareness of its products through various platforms and intends to introduce them to the market while fostering communication with customers.
The WF1-L640 incorporates RIP software provided by Roland DG Corporation (Hamamatsu City, Shizuoka Prefecture), further enhancing its capabilities and performance.
As Brother Industries, Ltd. continues to innovate, the WF1-L640 signifies a strategic move into the signage and display market, reinforcing the company’s commitment to pushing the boundaries of printing technology and meeting the diverse needs of its customers.
www.brother-usa.com
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