PRINTING United Alliance Appoints Frank Tueckmantel Chief Branding and Engagement Officer

Printing United appoints veteran global marketing executive to unify brand, audience engagement, communications, and digital experience across the enterprise

PHILADELPHIA | Pennsylvania – September 2026 – PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America, today announced that industry veteran Frank Tueckmantel has joined the organization as Chief Branding and Engagement Officer. In this newly established executive role, Tueckmantel will lead the Alliance’s enterprise-wide approach to brand strategy, communications, audience engagement, digital experience, and reputation.

“The Alliance has grown into an unmatched platform of people, expertise, content, education, advocacy, media, and events; but the full power of that platform depends on how clearly and consistently we bring it to market,” said Ford Bowers, CEO, PRINTING United Alliance. “Frank understands this industry, knows how to connect strategy with execution, and has spent his career creating experiences that bring people and business opportunities together. He will help us unite our voice, sharpen our market presence, and build deeper, more valuable relationships with every audience we serve.”

More Than 40 Years of Global Industry Experience

Tueckmantel brings extensive experience and strategy spanning the technology and visual communications industries. He is internationally recognized for his work in face-to-face marketing, trade shows, live events, brand strategy, communications, demand generation, and experiential business-to-business marketing.

During his tenure as Vice President of Corporate Marketing at Electronics For Imaging (EFI), Tueckmantel led a worldwide marketing organization and oversaw a broad global portfolio including trade shows, communications, brand strategy, and industry relations. His leadership also includes service on trade show advisory boards and the drupa Committee of Messe Düsseldorf.

Tueckmantel previously worked with NAPCO Media, now part of PRINTING United Alliance, as Executive Vice President of Business Development in 2019, where he focused on developing an end-to-end customer engagement platform for trade show participation.

Driving Audience-Centered Engagement

“PRINTING United Alliance has an extraordinary opportunity to connect its many strengths through one distinctive brand and a truly audience-centered experience,” said Tueckmantel. “I believe the future of marketing is human connection at scale, bringing the right people together, creating experiences that matter, and turning engagement into measurable value. I am excited to return to the organization and work across the enterprise to make every interaction with the Alliance clearer, more connected, and more meaningful.”

In his new role, Tueckmantel will provide strategic counsel to Bowers and the leadership team, establish shared priorities across brand and engagement functions, and align resources around initiatives to advance membership, event participation, audience reach, and industry influence.

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