SPARTA | Michigan – October 2024 – General Formulations, the solutions leader and global manufacturer
of pressure-sensitive media, film, and laminates, is proud to announce the promotion of Matt Edwards to
Vice President of Product Management. Edwards’ dedication to the sign and graphics industry, combined
with his extensive hands-on experience, customer-focused approach and strong leadership, make him an
invaluable asset in this new role.
Edwards’ journey in the sign and graphics industry began with hands-on roles, installing and servicing
wide-format printers and plotters, which quickly honed his technical acumen and customer insight and
led to the establishment of his own sign shop. Edwards eventually continued his career path in
successful sales roles at both Wensco Sign Supply, a prominent Midwest distributor of sign supplies,
and FDC Graphic Films, a leading source for laminate, vinyl film, and wide-format digital print media.
In 2010, Matt’s dedication and industry expertise brought him to General Formulations, where he has
continued to excel in helping customers find the best solutions.
Beyond his responsibilities at General Formulations, Edwards is passionate about supporting the next
generation of industry talent. He serves on the board of the Graphic Arts Association (GAA), where he
works with Ferris State University students pursuing careers in graphic media, bridging the gap
between academic programs and the professional world of printing, graphic design, advertising, and
marketing.
“This well-deserved promotion is a testament to Matt’s significant impact on both General
Formulations and the graphics industry at large,” says Tim Leavenworth, VP of Strategic Marketing &
Business Development at General Formulations. “We are excited to see the continued contributions
Matt will bring as Vice President of Product Management and the innovations his leadership will drive.”
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