MEXICO CITY | Mexico – Brand Management Group (BMG), the global brand licensee for HP Large Format Printing Materials, announces the appointment of Kronaline S.A. de C.V. as the Master Distributor in Mexico for the complete portfolio of HP Large Format Media, including Water-Based, Latex, Solvent, Technical, and PageWide solutions.
This strategic partnership is set to enhance the availability and local support of HP’s Wide Format Media solutions throughout Mexico, empowering resellers and end users with greater access to world-class substrates and expert assistance.
“This partnership will enhance the availability of our HP Wide Format Media Solutions in Mexico, ensuring greater access and support for our valued channel partners and customers,” said Patrick Callaway, Vice President of Sales at Brand Management Group. “We look forward to working together with Kronaline to drive innovation and growth in the Mexican market.”
Representing the HP brand is a point of pride for Kronaline, which will leverage its technical and commercial expertise to support distributors and users with rapid product availability, as well as application and technical guidance.
This collaboration reflects BMG’s continued commitment to serving the Latin American market with reliable, innovative media products and top-tier distributor partnerships.
Nouvelles de l'imagerie mondiale Latino
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