LAS VEGAS | Nevada – September 2026 – As personalized and on-demand product customization continues to grow, Epson today announced the new SureColor® F370, a purpose-built dye-sublimation printer designed to make high-quality personalization accessible for makers, small businesses, schools, and growing customization shops. Epson also introduced its new Sublimation Primer for Cotton, a liquid solution that enables sublimation on white and light-colored cotton garments, expanding customization opportunities beyond traditional polyester applications.
“Today’s creators and small businesses need solutions that are easy to adopt, versatile and capable of supporting growth,” said Tim Check, Product Manager, Professional Imaging, Epson America. “With the SureColor F370, we’ve made professional dye-sublimation more accessible than ever, while our new Sublimation Primer for Cotton opens exciting opportunities beyond traditional polyester applications. Together, these innovations help customers personalize a broader range of products and confidently expand their businesses.”
Designed to Make Sublimation Simple
The SureColor F370 is engineered specifically for dye-sublimation printing, delivering vibrant and consistent results through a compact footprint. Featuring 13” x 19” printing capability, the printer enables users to create personalized products including apparel, towels, cutting boards, photo panels, home décor, signage, and promotional items.
Media handling features include an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13” x 19” tray. Additional features of the SureColor F370 include:
Flexible Connectivity: Supports wireless, USB, Wi-Fi Direct®, and mobile printing workflows.
Genuine Epson Inks: Delivers vibrant, durable colors with reliable performance and low operating costs.
Intuitive Operation: Guided touchscreen setup enables quick production for creators.
Optimized Media Modes: Transfer paper settings deliver crisp prints tailored to both fabrics and hard goods.
Compact Footprint & Warranty: Fits into small studio spaces and includes a 1-year limited warranty with technical support.
Expand Personalization Beyond Polyester
The new Sublimation Primer for Cotton expands dye-sublimation workflows beyond traditional polyester substrates. By enabling customization on white and light-colored cotton and natural fabrics, small businesses can explore new product categories without investing in a separate decorating technology.
Prix et disponibilité
Both the SureColor F370 and Sublimation Primer for Cotton will be on display at PRINTING United Expo 2026 in Las Vegas (Booth #C1945, Sept. 23-25). Both products will be available in November 2026 through authorized Epson partners and the Epson eStore, with the SureColor F370 priced at $999 (MSRP) and the Sublimation Primer for Cotton at $149.95 (MSRP).
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