Caldera streamlines RIP portfolio into single identity
STRASBOURG | France – June 2025 – Historically, Caldera carried distinct RIP solutions, such as GrandRIP and VisualRIP, which behaved as distinct brands. At Printing United, Caldera unveiled a new structure: all RIP products are now unified under a single streamlined identity, Caldera RIP.
From this foundation, customers now choose between: Perpetual Licensing (software ownership with optional upgrades), or Subscription Licensing (flexible, ongoing usage with version continuity). Both options offer a simple three-tier choice to select from:
- Essentials – for smaller print shops producing lower-volume applications such as stickers or banners
- Pro – for mid-range production environments
- Max – for high-volume including flatbed printing and advanced finishing
The most notable innovation: every tier includes the full feature set. Customers no longer pay premiums to unlock capabilities like color management or profiling. Instead, the tier alignment is based solely on printer size and production needs.
The new structure supports a product philosophy aligned with modern print shop growth paths. A small shop may begin with a single aqueous device producing decals & posters, then at a later stage scale up to a flatbed and more advanced finishing system. Their Caldera software implementation scales with them, without forcing a platform change or feature renegotiation.
A Customer-Centric Restructure
Caldera’s portfolio reorganization is more than a naming exercise; it reflects a shift towards simplicity over segmentation, capabilities over configuration, growth support over gatekeeping.
Customers no longer face the frustration of choosing the “right” RIP variant or paying for software capacity they’re not yet using. The system is built for clarity, with straightforward check-box comparisons that allow print companies to immediately see which tier supports their current equipment, and how easily they can transition upward.
The word from Samin Sarkar, Caldera’s General Manager is clear: “We are heralding the next phase of professional print software: global in scale, local in service, and simplified in product structure.”
Caldera’s global presence is a key strength. Based in France, the company is supported by a diverse team spanning multiple languages and continents. Printing United showcased our robust and growing North American operations.
“Thinking globally but acting locally is what we do well,” says Sebastien Hanssens, Caldera’s Vice President Marketing. “Ensuring that customers have local support they recognize, trust, and can work with daily has become central to Caldera’s strategic philosophy. Our goal is to create success and clarity for customers in every region we serve.”
The enthusiasm around Caldera’s booth at Printing United from our existing customers, new users, and international partners was apparent, as we work to help our clients achieve excellence in digital print.
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