See the Pitch. Make the Choice.
WIN PrintSpot is launching in 2026—a bold new program from Nouvelles de l'imagerie mondiale designed to drive smarter, better-informed print technology purchasing decisions. These FAQs explain how the concept originated, how the program works, and why it has the potential to reshape buying decisions across the graphics and printing industry.
What is WIN PrintSpot?
WIN PrintSpot is a Shark Tank–style online show for printing products—focused on evaluating and spotlighting the technology, not investing in the company. Launching in 2026, the program helps print professionals make smarter buying decisions by combining expert market insight with clear, on-camera product presentations. Viewers see the product, hear the pitch, and make the choice.
The Facts. The Demo. The Decision.
Why was the WIN PrintSpot concept developed—what prompted it?
The sudden collapse of a major, segment-focused trade show exposed a serious industry gap—leaving buyers and manufacturers without a credible way to evaluate technology or see real-world performance. WIN PrintSpot was built to replace that gap.
Manufacturers noted that traditional trade shows have become costly and less efficient, while end users want more focused, relevant product intelligence than crowded floors can deliver. More importantly, buying behavior has shifted—today’s buyers, especially younger decision-makers, form opinions much earlier, with digital content and video now driving decisions long before in-person events.
WIN PrintSpot addresses the gap with a focused, content-driven platform built for modern buying behavior.
A new, fact-driven format for smarter print technology decisions.
How does a WIN PrintSpot episode work?
Each month, WIN PrintSpot focuses on a specific category of digital imaging technology. Companies offering solutions in that category are invited to present their products—one at a time.
Every episode begins with a Printologist, an industry expert who sets the stage by outlining market conditions, current challenges, emerging opportunities, and key buyer considerations. Next, the Chief Product Expert (CPE)—the manufacturer’s specialist—presents the product’s strongest case, covering specifications, positioning, return on investment, and core claims. A product demo follows.
The episode concludes with The Pitch—the Top Five Reasons the product deserves consideration. With all the information clearly presented, the final judgment is left to the viewer.
The Pitch includes the Top Five Reasons to buy. The choice is yours.
What will manufacturers and viewers gain from a WIN PrintSpot session?
Manufacturers gain significantly higher product exposure in a focused, credible setting that reinforces the facts behind the technology, supported by program clips for social media, advertising, and digital campaigns, along with professional editorial write-ups that extend reach well beyond the episode.
Beyond the initial presentation, WIN activates a comprehensive content strategy that continually increases the value of product information over time—leveraging heavy-duty SEO, targeted social media posts, short-form video clips, and cross-promotion across WIN’s other media properties to maximize long-term impact.
One session. Continuous exposure. Product intelligence that grows in value over time.
Who is WIN PrintSpot for?
WIN PrintSpot is for anyone involved in the graphics and printing industry—printers, brands, production leaders, and business owners. It also provides suppliers with a focused, credible platform to present their products to an engaged, decision-making audience.
If you’re involved in graphics and printing production, this show is for you.
What technologies will WIN PrintSpot cover in 2026?
WIN PrintSpot will roll out across six major technology segments on a bimonthly basis in 2026:
- Finition
- Eco, Latex, Resin
- UV
- DTF/DTG
- Wallpaper
- Dye Sub/Textile
One technology segment at a time, explained clearly.
When will WIN PrintSpot go live?
Production and content development are actively underway. Our goal is to push creative and production boundaries to deliver a show that is more engaging, dynamic, and visually compelling than anything currently available. To date, we have not found a comparable format in the industry.
WIN PrintSpot is scheduled to go live in January 2026, with the first beta episode launching in early January.
Stay tuned—WIN PrintSpot premieres in 2026.
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