WEST CHESTER | Ohio – December 2024 – Color-Logic, the worldwide leader in metallic color printing and decorative effects, has expanded its footprint in the conventional and digital metal decorating market. Color-Logic is transforming the way brands approach metal decoration, offering unprecedented color options, decorative effects, and custom embellishments, all with a design system that eliminates trial-and-error verification.
Discussing the metal decorating breakthroughs, Mark Geeves, Color-Logic Director of Sales and Marketing, said: “We are seeing ever-increasing demand for premium, high-impact packaging and product decoration, not just for beverage cans, but for a broad spectrum of products ranging from toothpaste and medicinal tubes to popcorn gift tins and aerosol cans. The Color-Logic Metallic Color System is designed to meet the unique challenges of metal substrates, delivering 924 metallic colors and unlimited predictable embellishments.”
Geeves continued: “Because Color-Logic is fully integrated with Adobe Creative Cloud, designers quickly learn how to take full advantage of metal substrates and eliminate traditional problems with white ink masks, using conventional or digital printing processes. Color-Logic graphic designers easily create striking, vibrant effects that enhance branding and appeal—on aluminum, steel, or other metal substrates—with colors that elevate visual impact. With Color-Logic, designers can predictably create embellishments at a fraction of the time required when using current manual design methods. The result is an enhanced, premium look that attracts consumer attention and communicates product quality.
As brands increasingly seek to differentiate their products in a crowded marketplace, Color-Logic solutions enable companies to create metal decorations that stand out on the shelf, communicate brand prestige, and enhance customer engagement. Whether for volume consumer products like beer and wine, high-ticket consumer goods, limited-edition packaging, or luxury products, the Color-Logic Metallic Color System and Embellishment Software let manufacturers deliver premium, attention-grabbing designs that deliver a lasting impression.”
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