Branded Merch Network, ASI, Apparelist, and 2 Regular Guys unite to spotlight sustainability in promo, print, and apparel.
PHOENIX | Arizona – April 2025 – Four powerhouse platforms in the branded merchandise and apparel industry— Branded Merch Network, ASI (Advertising Specialty Institute), Apparelist, and The 2 Regular Guys Podcast —are joining forces to present the inaugural Why It Matters LIVE: Sustainable Merch Summit, a virtual event designed to spark real conversations, share practical strategies, and celebrate the brands shaping a more responsible industry.
Date: Tuesday, June 10, 2025
Time: 1:00 PM Eastern / 10:00 AM Pacific
Location: Virtual (free to attend!)
Registration is now open: https://www.brandedmerchnetwork.com/sustainablemerchsummit
This 2 hour event will feature a blend of live panels, pre-recorded keynotes, real-world case studies, and a few unexpected moments of fun. Attendees will hear from decorators, distributors, suppliers, and sustainability champions who are reshaping the industry across three essential sectors:
- Promo – promotional products and branded merchandise
- Print – commercial printing, packaging, and paper-based media
- Apparel – apparel decoration, custom garments, and wearable production
The main purpose is to inspire, educate and continue to change the landscape from performative greenwashing to a purposeful, values-driven sustainable impact.
“Let’s be honest—if it ends up in the trash, it wasn’t sustainable to begin with. The most impactful branded merch is the kind people actually want, use, and keep.” Jay Busselle, Co-Founder, Branded Merch Network
Featured Topics & Panel Discussions Include:
- The State of the Industry with Cassie Green & Theresa Hegel
- The Future of Sustainable Merch – recorded mini keynotes
- Real Merch. Real Impact. – Why Transparency Matters. How honest storytelling, clear sourcing, and ethical choices build trust—and business.
- Why Certification Matters – Breaking Down the Standards. Navigating the labels, logos, and language behind sustainable merch (and how to use them with confidence).
- Sustainability Sells – Good for the Planet, Great for Business. A candid conversation about meeting client demand, driving revenue, and doing the right thing.
Who Should Attend?
Distributors, decorators, suppliers, brand marketers, sales reps and sustainability leaders from across the promo, print, and apparel industries—along with anyone who believes our industry can (and should) do better.
Registration is now open: https://www.brandedmerchnetwork.com/sustainablemerchsummit
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