DALLAS | Texas — March 2026 — Signroller USA is officially established in Dallas, Texas, marking the company’s entry into the U.S. market and setting the stage for its debut at the upcoming ISA Expo.

This new U.S. presence reinforces Signroller’s commitment to North American customers through localized service, distribution, and product availability.

Manufactured in Sweden, Signroller continues a strong Scandinavian tradition in the sign and graphics industry, with each system engineered to support demanding applications such as laminating, mounting, and large panel processing with precision and consistency.

Making its first U.S. appearance, Signroller will showcase the Signroller 3617 Pneumatic Flatbed Applicator Worktable—an advanced solution designed to address the practical challenges of modern sign production. Built around a true 5 × 10 workspace, the system enables full panel handling with additional working margins, giving operators greater flexibility in positioning and application.

This expanded workspace is enhanced by a refined two-pillar design, creating more accessible room around the table and enabling improved movement, easier material handling, and greater production efficiency compared to traditional multi-leg configurations.

A key feature of the system is its stepless roller movement with two-button control, allowing operators to position the roller precisely where needed. This replaces fixed up/down roller systems and provides a higher level of control during mounting and lamination, improving both ease of use and accuracy.

Structural stability is delivered through high-performance lift columns, providing up to twice the stability of standard lifting systems. This ensures a solid, vibration-free work surface at full operating height, supporting consistent and ergonomic production in demanding environments.

Designed for real-world production, the Signroller 3617 includes an illuminated worktable, safety glass surface with a self-healing cutting mat, electronic height adjustment, and the ability to handle substrates up to 70 mm in thickness. Integrated casters and leveling feet allow for flexible installation across a range of production settings.

With a focus on space, control, and stability, Signroller positions the 3617 as a refined, operator-focused solution for sign and graphics professionals looking to streamline workflows and increase productivity.

Attendees at ISA Expo 2026 will have the opportunity to experience the system firsthand through live demonstrations, including full 5 × 10 panel handling, precision roller control, and the advantages of its open workspace design.

The establishment of Signroller USA represents a strategic expansion into the North American market, introducing a distinctly engineered approach to flatbed application technology while reinforcing the company’s long-term commitment to the evolving needs of the sign and graphics industry.

www.signrollerusa.com

World Imaging News Latino