Distinctive Chameleon Marketing is stepping into the spotlight—along with a memorable new ambassador.
Founded in late 2024 by software marketing and print industry veteran Elisha Kasinskas, Distinctive Chameleon Marketing is a strategic consultancy serving B2B software and technology companies. While the firm worked quietly with clients throughout 2025, its public debut came at PRINTING United Expo in October.
That’s where attendees met the Distinctive Chameleon—an eye-catching, selfie-ready mascot that quickly became a show-floor conversation starter. Some even thought the chameleon was real. One question kept surfacing: What’s its name?
The answer arrived in late December following a LinkedIn naming contest. The Distinctive Chameleon is officially Huebert—better known as Huey.
“Huey represents what we believe modern B2B marketing needs to be—adaptive, bold, and impossible to ignore,” said Kasinskas. “Our clients are navigating real change, and our job is to help them stand out and move forward with clarity and confidence.”
More than a mascot, Huey embodies Distinctive Chameleon Marketing’s approach: strategic marketing built for moments of growth, transformation, and reinvention. The firm works with mid market software and high-tech companies in and beyond the print and mail industry, offering services that include strategic marketing, product launches, partner and channel development, demand generation, campaign and program management, and content marketing.
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