LONDON, UK – November 2023 – HP is sponsoring Nick Hollis, a former sales and business manager, in an endurance challenge where he will row solo across the Atlantic Ocean to raise awareness about climate change. After leaving HP in 2012 to pursue his passion for exploration and adventure, Hollis established Fitways Adventures in 2013, a company specializing in expeditions, adventures, and team-building events. As part of HP’s support, Hollis was connected with long-time Latex user PressOn, which utilized its Latex 2000 and 3600 printers to produce graphics for Hollis’s boat, named Kraken.
The endurance challenge, known as the 721 Challenge, involves scaling the seven largest peaks in the world, skiing to both the North and South Poles, and rowing over 3,000 miles across the Atlantic Ocean. Hollis, who began the challenge several years ago, has two stages remaining – reaching the North Pole and completing the Atlantic Challenge. The Atlantic crossing is set to commence from the Canary Islands to Antigua this Christmas.
To promote the sponsors, PressOn created decals to cover Hollis’s rowing boat. These decals, printed on Hexis THE190EUO vinyl and laminated with Hexis PCI90G2, will be recovered for recycling after the challenge to minimize environmental impact.
Hollis shared his anticipation, stating, “I am absolutely delighted with the final outcome of the printed decals and cannot wait to take on the Atlantic Challenge.” He is undertaking the 721 Challenge to support the international conservation charity World Land Trust, of which Sir David Attenborough is a patron, and he serves as an ambassador for the organization.
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