CLERMONT | Florida – February 2025 – MADE Lab, in collaboration with ROQ.US, announces the transformation of their signature WB|WEEK event, bringing together industry leaders for an exceptional learning experience in water-based screen printing from February 27 – March 1, 2025. This year’s program features a strategic location change to ROQ.US headquarters in Clermont, Florida, with special sessions at Real Thread’s facility in Orlando.
“Changing up WB|WEEK to a new location and new time of year opens the door for more print shops to learn and increase their water-based screen-printing skills,” explains Ryan Moor, cofounder of MADE Lab. “We are passionate about helping more shops learn the benefits of traditional water-based, discharge, and HSA inks because of the premium quality and retail finish they provide apparel.”
The event begins with WB|Basics on February 27, featuring expert instruction from Avient’s Ray Smith and John MaGee (@traveling_screenprinter), alongside Saati’s screen-making specialist Dave Makin. This foundational day focuses on essential techniques and best practices.
The advanced WB|Camp follows on February 28-29, highlighted by an exclusive partnership with Real Thread, recent recipient of the Shop to Watch award. Participants will experience a comprehensive program including:
– High-color-count HSA printing demonstrations at Real Thread’s Orlando facility
– Advanced discharge and hybrid printing techniques
– Behind-the-scenes facility tour with Real Thread COO Luke Wycuff
– Expert sessions led by B-Unlimited’s Nathan Foster and Ben Stawn showcasing innovative approaches to retail and licensed apparel printing
The collaboration between the companies aims to demonstrate how water-based printing can help shops differentiate themselves in a competitive market.
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