IRVINE | California – September 2024 – Leading wide-format digital imaging provider Roland DGA recently partnered with YR, a leading product customization software provider, to deploy on-demand personalized apparel technology at the past US Open Tennis Championship in Flushing, New York.
As part of this year’s event, Roland DGA and YR collaborated to deliver a seamless, premium on-site printing experience using Roland DG VersaSTUDIO BY-20 printers and YR’s latest software platform. The BY-20 direct-to-film printers made it easy to output personalized graphics on demand, and integrated with YR’s powerful software, enabling fans to create personalized merchandise instantly. This year, the installation by YR produced over 10,000 high-quality items for US Open attendees.
The US Open, renowned for its blend of tradition and innovation, served as the perfect venue for Roland DGA and YR to combine their respective areas of expertise to take on-demand product personalization to a whole new level.
“Our VersaSTUDIO BY-20 printers are compact, powerful machines that offer unsurpassed precision and efficiency for apparel decoration,” said Roland DGA President Amado Lara. “Together with YR’s innovative software, they formed a system that gave US Open visitors the opportunity to design and print personalized apparel and accessories in real time.”
Tim Williams, CEO of YR, expressed excitement about partnering with Roland DGA to create a new kind of experience for US Open fans. He stated, “We were thrilled to team up with a digital imaging leader and bring our technology to this prestigious event. Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allowed us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”
The cutting-edge technologies that Roland DGA and YR brought to the US Open made it easy for fans to create something special that they could take home as a memento of their experience. Visitors were able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. All orders were then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controlled all the order management and routing, automatically managing the printing process in real time.
About the VersaSTUDIO BY-20
The Roland DG VersaSTUDIO BY-20 is a versatile, desktop direct-to-film printer designed for high-quality, on-demand printing. It offers a compact yet powerful solution for producing vibrant, durable prints on a variety of materials, making it ideal for commercial and event-based applications.
About YR
YR is a global leader in providing software solutions for on-demand, product customization and real-time visualization. YR is the only true omnichannel platform for product customization specializing in in-store retail, brand activations and ecomm. YR’s technology empowers brands and consumers to create unique products quickly and easily, driving engagement and enhancing customer experience. The YR platform is a set of software tools that brands and retailers can pick and choose from, to manage the whole end to end process of product customization.
www.rolanddga.com – www.thisisyr.com
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