AUSTIN, Texas – October, 2023 – Tesla has started selling wraps for Model 3 and Model Y in seven different colors in its online shop and Tesla app. Wraps are a popular way to customize a vehicle’s color without the cost and difficulty of a full repaint. It also has the benefit of protecting the paint underneath, keeping a vehicle from seeing ugly scratches or weather damage.
And with Teslas, wraps are particularly popular, as the automaker makes few models and variations and the amount of possible customization that can be done to an electric car is lower, at least at the moment, than is the case in the well-established aftermarket for gas vehicles.
So companies like Unplugged Performance, TSportline, and RPM Tesla have offered wraps as part of their customization services for Teslas trying to stand out from the crowd. There are plenty of other local shops that offer the same services in pretty much every market.
Tesla itself offers paint protection film for the most often-scratched parts of the car, and has gotten into the wrap business too, but only in China – until now.
That changed today, as Tesla added wraps in seven different colors for the Model 3 and Y, along with a clear wrap, to its online store.
The clear wrap is $5,000 for each vehicle and lets the car’s natural paint color shine through while protecting it from chips and scratches. It’s available in a gloss or satin finish. The clear wrap doesn’t include door jambs, but the color wrap does.
Color wraps give you a chance to try out a new color for your car, without having to buy a whole new one.
Tesla describes these wraps as:
Wrap your Model 3 or Model Y in one of our premium Color Wraps, only available through Tesla. Offered in seven exclusive colors, this self-healing urethane-based film protects the paint beneath from chips, scratches and swirling.
So these aren’t your typical vinyl wrap but rather colored paint protection film, which is a thicker and more expensive material.
The wraps cost either $7,500 or $8,000, depending on the color, including installation at a participating Tesla service center.
Available colors are Slip Grey, Satin Ceramic White, Satin Stealth Black for $7,500; and Glacier Blue, Forest Green, Satin Rose Gold, and Crimson Red for $8,000. Apparently stepping outside of monochrome and into the color spectrum adds just a little extra price.
Here’s a slideshow of all the factory-available colors:
Recently, Tesla’s upcoming Cybertruck has been spotted in a variety of colorful wraps, leading to speculation that the company might start offering wraps. We expected to see wraps show up as a Cybertruck option, especially given that the truck’s stainless steel body won’t be paintable.
To see the wraps, head over to Tesla’s online shop or open your Tesla app. They’re only available to Model 3 and Y vehicles of model year 2023 or later and on the newest version of the Tesla app. Currently, Tesla says that only two service centers are participating in installation – West Covina and Carlsbad, California (though we can imagine more will join if the product proves popular, and Tesla is currently hiring “automotive film installers” in both Costa Mesa and Santa Clara). Tesla says installation “may take five to seven business days from the time that you drop off your vehicle” (and during that time period, no loaner vehicle will be provided).
www.tesla.com
