According to Shanghai APPPEXPO, “As a world’s leading fair in the advertising, printing, packaging industries, and related industrial chains. SHANGHAI APPPEXPO strives to bring the latest products and the technology in digital textile printing, substrates and materials, inkjet printing industrial applications, express printing & graphic, printing & packaging, digital printing equipment, signs and digital signage, LED, exhibition display, engraving machines, new retail and design of consumption scene and exhibition displays.”